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Halo Effects in Multiattribute Attitude Models: Some Unresolved Issues

Johny K. Johansson, Douglas L. MacLachlan and Richard F. Yalch
Journal of Marketing Research
Vol. 13, No. 4 (Nov., 1976), pp. 414-417
DOI: 10.2307/3151032
Stable URL: http://www.jstor.org/stable/3151032
Page Count: 4
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Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Halo Effects in Multiattribute Attitude Models: Some Unresolved Issues
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Abstract

Certain shortcomings are found in Beckwith and Lehmann's study of the problem of halo effects in multiattribute attitude models in marketing. The writers contend that the data used were inadequate to test properly for halo effects and thus an inappropriate model was developed.

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