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Halo Effects in Multiattribute Attitude Models: Some Unresolved Issues
Johny K. Johansson, Douglas L. MacLachlan and Richard F. Yalch
Journal of Marketing Research
Vol. 13, No. 4 (Nov., 1976), pp. 414-417
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/3151032
Page Count: 4
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Certain shortcomings are found in Beckwith and Lehmann's study of the problem of halo effects in multiattribute attitude models in marketing. The writers contend that the data used were inadequate to test properly for halo effects and thus an inappropriate model was developed.
Journal of Marketing Research © 1976 American Marketing Association