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Increase in Sales Due to In-Store Display

Michel Chevalier
Journal of Marketing Research
Vol. 12, No. 4 (Nov., 1975), pp. 426-431
DOI: 10.2307/3151091
Stable URL: http://www.jstor.org/stable/3151091
Page Count: 6
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Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Increase in Sales Due to In-Store Display
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Abstract

A factorial experiment measures the impact of in-store displays on sales for different product characteristics. Variables related to growth or competitive structure are found significant, while market share of the test item in the product category, level of price cut, and advertising to sales ratio have no effect on the impact of display.

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