Access

You are not currently logged in.

Access your personal account or get JSTOR access through your library or other institution:

login

Log in to your personal account or through your institution.

If You Use a Screen Reader

This content is available through Read Online (Free) program, which relies on page scans. Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.

The Product Life Cycle and Time-Varying Advertising Elasticities

Leonard J. Parsons
Journal of Marketing Research
Vol. 12, No. 4 (Nov., 1975), pp. 476-480
DOI: 10.2307/3151101
Stable URL: http://www.jstor.org/stable/3151101
Page Count: 5
  • Read Online (Free)
  • Download ($24.00)
  • Subscribe ($19.50)
  • Cite this Item
Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
The Product Life Cycle and Time-Varying Advertising Elasticities
Preview not available

Page Thumbnails

  • Thumbnail: Page 
476
    476
  • Thumbnail: Page 
477
    477
  • Thumbnail: Page 
478
    478
  • Thumbnail: Page 
479
    479
  • Thumbnail: Page 
480
    480