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The Product Life Cycle and Time-Varying Advertising Elasticities

Leonard J. Parsons
Journal of Marketing Research
Vol. 12, No. 4 (Nov., 1975), pp. 476-480
DOI: 10.2307/3151101
Stable URL: http://www.jstor.org/stable/3151101
Page Count: 5
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The Product Life Cycle and Time-Varying Advertising Elasticities
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