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Age Differences in Information Processing: A Perspective on the Aged Consumer
Lynn W. Phillips and Brian Sternthal
Journal of Marketing Research
Vol. 14, No. 4 (Nov., 1977), pp. 444-457
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/3151185
Page Count: 14
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Literature pertaining to the effects of age differences indicates that elderly individuals and younger adults process information differently. Age differences result in a complex set of changes in individuals' sources of information, ability to learn, and susceptibility to social influence. The implications of these changes are discussed in terms of marketing practice, theory, and methodology.
Journal of Marketing Research © 1977 American Marketing Association