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Delimiting the Areal Extent of a Market Area

David L. Huff and Richard R. Batsell
Journal of Marketing Research
Vol. 14, No. 4 (Nov., 1977), pp. 581-585
DOI: 10.2307/3151205
Stable URL: http://www.jstor.org/stable/3151205
Page Count: 5
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Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Delimiting the Areal Extent of a Market Area
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Abstract

An objective procedure is advanced by which to transform customer dot distributions into well-defined and bounded market areas.

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