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Structural Information Factors Which Stimulate the Use of Nutrition Information: A Field Experiment
Thomas E. Muller
Journal of Marketing Research
Vol. 22, No. 2 (May, 1985), pp. 143-157
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/3151360
Page Count: 15
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Four structural information factors were tested in an in-store experiment. Nutrition information was presented on point-of-purchase signs and changes in brand sales were monitored. The sales data reveal that changes in purchase behavior are a function of two structural properties of the information, its presentation format and the extent of variation in brand ratings on a sign.
Journal of Marketing Research © 1985 American Marketing Association