You are not currently logged in.
Access JSTOR through your library or other institution:
If You Use a Screen ReaderThis content is available through Read Online (Free) program, which relies on page scans. Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Structural Information Factors Which Stimulate the Use of Nutrition Information: A Field Experiment
Thomas E. Muller
Journal of Marketing Research
Vol. 22, No. 2 (May, 1985), pp. 143-157
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/3151360
Page Count: 15
You can always find the topics here!Topics: Brands, Nutrition, Nutrients, Consumer research, Marketing, Product choice, Information use, Soups, Mayonnaise, Food labeling
Were these topics helpful?See something inaccurate? Let us know!
Select the topics that are inaccurate.
Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Preview not available
Four structural information factors were tested in an in-store experiment. Nutrition information was presented on point-of-purchase signs and changes in brand sales were monitored. The sales data reveal that changes in purchase behavior are a function of two structural properties of the information, its presentation format and the extent of variation in brand ratings on a sign.
Journal of Marketing Research © 1985 American Marketing Association