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Consumer Ethnocentrism: Construction and Validation of the CETSCALE
Terence A. Shimp and Subhash Sharma
Journal of Marketing Research
Vol. 24, No. 3 (Aug., 1987), pp. 280-289
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/3151638
Page Count: 10
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The concept of consumer ethnocentrism is introduced and a corresponding measure, the CETSCALE, is formulated and validated. Four separate studies provide support for the CETSCALE's reliability and convergent and discriminant validity. A series of nomological validity tests show consumer ethnocentrism to be moderately predictive of theoretically related constructs.
Journal of Marketing Research © 1987 American Marketing Association