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Reflections on "Consumer Preference Formation and Pioneering Advantage"

Gregory S. Carpenter and Kent Nakamoto
Journal of Marketing Research
Vol. 31, No. 4 (Nov., 1994), pp. 570-573
DOI: 10.2307/3151884
Stable URL: http://www.jstor.org/stable/3151884
Page Count: 4
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Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Reflections on "Consumer Preference Formation and Pioneering Advantage"
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Abstract

The authors reflect on the research reported in their 1989 article that won the O'Dell award, the process of publishing that research, and the subsequent research that has grown out of it.

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