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Reflections on "Consumer Preference Formation and Pioneering Advantage"
Gregory S. Carpenter and Kent Nakamoto
Journal of Marketing Research
Vol. 31, No. 4 (Nov., 1994), pp. 570-573
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/3151884
Page Count: 4
You can always find the topics here!Topics: Marketing, Consumer preferences, Brands, Consumer research, Consumer choice, Consumer advertising, Product differentiation, Marketing strategies, Customers, Prices
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The authors reflect on the research reported in their 1989 article that won the O'Dell award, the process of publishing that research, and the subsequent research that has grown out of it.
Journal of Marketing Research © 1994 American Marketing Association