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Journal Article

A Note on Ramaswamy, Chatterjee, and Cohen's Latent Joint Segmentation Models

Stephen Walker and Paul Damien
Journal of Marketing Research
Vol. 36, No. 1 (Feb., 1999), pp. 113-114
DOI: 10.2307/3151918
Stable URL: http://www.jstor.org/stable/3151918
Page Count: 2

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Topics: Parametric models, Marketing
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Abstract

In this note, the authors show that the latent segmentation model developed by Ramaswamy, Chatterjee, and Cohen (1996) is nonidentifiable, and therefore, the parameters of interest are nonestimable.

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