You are not currently logged in.
Access your personal account or get JSTOR access through your library or other institution:
If You Use a Screen ReaderThis content is available through Read Online (Free) program, which relies on page scans. Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
In Search of Diversity: The Record of Major Marketing Journals
Gerard J. Tellis, Rajesh K. Chandy and David S. Ackerman
Journal of Marketing Research
Vol. 36, No. 1 (Feb., 1999), pp. 120-131
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/3151920
Page Count: 12
Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Preview not available
The authors analyze the publications of four major marketing journals on the basis of their diversity relative to each other, against their mission statements, and over time. One important finding is that the journals that make no claim to diversity tend to be quite diverse, while the one that strives to be diverse does not seem to achieve its goal. A second major finding is that each of the four journals has a distinct character that is not necessarily the one intended by its mission or its editors. A third major finding is that these patterns are generally stable over time and tend to persist even in the face of efforts and pleas by its editors for change.
Journal of Marketing Research © 1999 American Marketing Association