You are not currently logged in.
Access your personal account or get JSTOR access through your library or other institution:
If You Use a Screen ReaderThis content is available through Read Online (Free) program, which relies on page scans. Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
The Influence of the Market Orientation of the Firm on Sales Force Behavior and Attitudes
Judy A. Siguaw, Gene Brown and Robert E. Widing, II
Journal of Marketing Research
Vol. 31, No. 1 (Feb., 1994), pp. 106-116
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/3151950
Page Count: 11
Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Preview not available
The authors used a national sample of 306 industrial salespeople to investigate empirically a model incorporating the constructs of market orientation, customer orientation, a difference score, and job attitudes. The results indicate that the selected market orientation of the firm significantly influences salesperson customer orientation and job attitudes.
Journal of Marketing Research © 1994 American Marketing Association