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Review

Reviewed Work: Designing Qualitative Research by Catherine Marshall, Gretchen B. Rossman
Review by: Edward F. McQuarrie
Journal of Marketing Research
Vol. 27, No. 3 (Aug., 1990), pp. 370-371
DOI: 10.2307/3172595
Stable URL: http://www.jstor.org/stable/3172595
Page Count: 2
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