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Cognitive and Age-Related Differences in the Ability to Use Nutritional Information in a Complex Environment

Catherine A. Cole and Gary J. Gaeth
Journal of Marketing Research
Vol. 27, No. 2 (May, 1990), pp. 175-184
DOI: 10.2307/3172844
Stable URL: http://www.jstor.org/stable/3172844
Page Count: 10
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Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Cognitive and Age-Related Differences in the Ability to Use Nutritional Information in a Complex Environment
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Abstract

Results from three experiments indicate how age, cognitive style, and perceptual aid affect consumers' use of nutritional information. In experiments 1 and 2, age and perceptual aid influence accuracy in a cereal choice task. In experiment 3, perceptual aid interacts with cognitive style, influencing accuracy and decision time. The authors discuss implications for aging theory, consumer education, and public policy.

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