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Cognitive and Age-Related Differences in the Ability to Use Nutritional Information in a Complex Environment
Catherine A. Cole and Gary J. Gaeth
Journal of Marketing Research
Vol. 27, No. 2 (May, 1990), pp. 175-184
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/3172844
Page Count: 10
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Results from three experiments indicate how age, cognitive style, and perceptual aid affect consumers' use of nutritional information. In experiments 1 and 2, age and perceptual aid influence accuracy in a cereal choice task. In experiment 3, perceptual aid interacts with cognitive style, influencing accuracy and decision time. The authors discuss implications for aging theory, consumer education, and public policy.
Journal of Marketing Research © 1990 American Marketing Association