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Reviewed Work: Questionnaire Design, Interviewing and Attitude Measurement by A. N. Oppenheim
Review by: Gerald Albuam
Journal of Marketing Research
Vol. 30, No. 3 (Aug., 1993), pp. 393-395
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/3172892
Page Count: 3
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Journal of Marketing Research © 1993 American Marketing Association