You are not currently logged in.
Access your personal account or get JSTOR access through your library or other institution:
If You Use a Screen ReaderThis content is available through Read Online (Free) program, which relies on page scans. Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Sources of Market Pioneer Advantages: The Case of Industrial Goods Industries
William T. Robinson
Journal of Marketing Research
Vol. 25, No. 1 (Feb., 1988), pp. 87-94
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/3172928
Page Count: 8
Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Preview not available
In a broad cross-section of industrial goods businesses, market pioneers tend to have substantially higher market shares than late entrants. A stronger product in relation to competitors' products and certain industry characteristics help explain these pioneer share advantages. Though pioneering a new industrial market is not easy, the findings indicate that many pioneers develop important and sustainable competitive advantages.
Journal of Marketing Research © 1988 American Marketing Association