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A Means-End Chain Model Based on Consumer Categorization Processes
Journal of Marketing
Vol. 46, No. 2 (Spring, 1982), pp. 60-72
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/3203341
Page Count: 13
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To practitioner and researcher alike, consumer values play an important role in understanding behavior in the marketplace. This paper presents a model linking perceived product attributes to values.
Journal of Marketing © 1982 American Marketing Association