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Unit Pricing Ten Years Later: A Replication

David A. Aaker and Gary T. Ford
Journal of Marketing
Vol. 47, No. 1 (Winter, 1983), pp. 118-122
DOI: 10.2307/3203433
Stable URL: http://www.jstor.org/stable/3203433
Page Count: 5
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Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Unit Pricing Ten Years Later: A Replication
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Abstract

A replication of the 1970 Safeway unit pricing study found substantial differences having both substantive and methodological implications.

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