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Unit Pricing Ten Years Later: A Replication
David A. Aaker and Gary T. Ford
Journal of Marketing
Vol. 47, No. 1 (Winter, 1983), pp. 118-122
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/3203433
Page Count: 5
You can always find the topics here!Topics: Cities, Pricing, Marketing, Brands, Prices, Market prices, Supermarkets, Ketchup, Product labeling, Replicative studies
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A replication of the 1970 Safeway unit pricing study found substantial differences having both substantive and methodological implications.
Journal of Marketing © 1983 American Marketing Association