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The Electoral Impact of Franked Congressional Mail

Albert D. Cover
Polity
Vol. 17, No. 4 (Summer, 1985), pp. 649-663
DOI: 10.2307/3234568
Stable URL: http://www.jstor.org/stable/3234568
Page Count: 15
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The Electoral Impact of Franked Congressional Mail
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Abstract

The franking privilege is a major congressional perquisite often assumed to produce electoral benefits for incumbents. In this study Professor Cover offers a model to assess the overall electoral impact of franked mail. He finds that while the impact does benefit an incumbent, it varies as a function of voter partisanship, and that while the recognition effect of a mailing is the dominant one for incumbent and challenger partisans, improved incumbent evaluation is more important for Independents.

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