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Review

Reviewed Work: Konsumentens märkesval (Consumers' Brand Choice) by Bo Wickström
Review by: Leif Holbæk-Hanssen
The Swedish Journal of Economics
Vol. 68, No. 2 (Jun., 1966), pp. 122-126
Published by: Wiley on behalf of The Scandinavian Journal of Economics
DOI: 10.2307/3438889
Stable URL: http://www.jstor.org/stable/3438889
Page Count: 5
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