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Maturational and Societal Changes in the Sexual Double-Standard: A Panel Analysis (1967-1971; 1970-1974)

Mary Z. Ferrell, William L. Tolone and Robert H. Walsh
Journal of Marriage and Family
Vol. 39, No. 2 (May, 1977), pp. 255-271
DOI: 10.2307/351122
Stable URL: http://www.jstor.org/stable/351122
Page Count: 17
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Maturational and Societal Changes in the Sexual Double-Standard: A Panel Analysis (1967-1971; 1970-1974)
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Abstract

Two consecutive and partially overlapping panels measured both maturational and societal changes in the attitudinal and behavioral bases of a double/single-standard of premarital sexual permissiveness. Little maturational change appeared in either panel. The 1967-1971 panel was orthodox double-standard in both freshmen and senior years. The 1970-1974 sample was single-standard in both their freshmen and senior years. In regard to behavior, both panels consistently moved toward more permissive behavior—a maturational effect. Societal change toward a more permissive attitudinal single-standard also occurred. Male/female differences in self-reported coitus were greater in the second panel than in the first, suggesting maintenance of a double-standard.

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