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Journal Article

Advertising and the Modes of Discourse

Frank J. D'Angelo
College Composition and Communication
Vol. 29, No. 4 (Dec., 1978), pp. 356-361
DOI: 10.2307/357020
Stable URL: http://www.jstor.org/stable/357020
Page Count: 6
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Advertising and the Modes of Discourse
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