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The Valuation Effects of Corporate Name Changes
Jean-Claude Bosch and Mark Hirschey
Vol. 18, No. 4 (Winter, 1989), pp. 64-73
Stable URL: http://www.jstor.org/stable/3665798
Page Count: 10
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The stock return behavior of firms that change their names is investigated. The analysis shows a positive stock-price reaction to name change announcements by firms who have recently undergone major corporate restructuring. However, these effects are largely canceled in the post-announcement period. Thus, the valuation effects of name changes are only modest and transitory.
Financial Management © 1989 Financial Management Association International