Access

You are not currently logged in.

Access your personal account or get JSTOR access through your library or other institution:

login

Log in to your personal account or through your institution.

U.S. Trends in Feminine Beauty and Overadaptation

Allan Mazur
The Journal of Sex Research
Vol. 22, No. 3 (Aug., 1986), pp. 281-303
Published by: Taylor & Francis, Ltd.
Stable URL: http://www.jstor.org/stable/3812567
Page Count: 23
  • Download ($45.00)
  • Cite this Item
U.S. Trends in Feminine Beauty and Overadaptation
Preview not available

Abstract

Men place more importance on the physical attractiveness of women than women do on the physical attractiveness of men. As a result, women's social opportunities are more affected by their physical beauty than are men's, so that women are under more pressure to conform to an ideal of beauty. Although standards of female beauty are not as arbitrary as is sometimes claimed, they do vary greatly over time and across cultures. Modern institutions of advertising, retailing, and entertainment now produce vivid notions of beauty that change from year to year, placing stress upon women to conform to the body image currently in vogue. The best known of these beauty standards are the "bosom mania" of the 1950s and 1960s and the current trend toward slenderization. As women attempt to adapt to each of these changes, a minority overadapt, sometimes to the point of incapacitation. Among these over-adaptations have been hysteria, early in the century, which was an exaggeration of the fragile feminine ideal of that time; bosom anxieties of the 1950s and 1960s, when women worried if their breasts were sufficiently large; and anorexia and bulimia today.

Page Thumbnails

  • Thumbnail: Page 
281
    281
  • Thumbnail: Page 
282
    282
  • Thumbnail: Page 
283
    283
  • Thumbnail: Page 
284
    284
  • Thumbnail: Page 
285
    285
  • Thumbnail: Page 
286
    286
  • Thumbnail: Page 
287
    287
  • Thumbnail: Page 
288
    288
  • Thumbnail: Page 
289
    289
  • Thumbnail: Page 
290
    290
  • Thumbnail: Page 
291
    291
  • Thumbnail: Page 
292
    292
  • Thumbnail: Page 
293
    293
  • Thumbnail: Page 
294
    294
  • Thumbnail: Page 
295
    295
  • Thumbnail: Page 
296
    296
  • Thumbnail: Page 
297
    297
  • Thumbnail: Page 
298
    298
  • Thumbnail: Page 
299
    299
  • Thumbnail: Page 
300
    300
  • Thumbnail: Page 
301
    301
  • Thumbnail: Page 
302
    302
  • Thumbnail: Page 
303
    303