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Professional Standards for Survey Research

Michael E. Schiltz
Research in Higher Education
Vol. 28, No. 1, AIR Forum Issue (1988), pp. 67-75
Published by: Springer
Stable URL: http://www.jstor.org/stable/40195848
Page Count: 9
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Professional Standards for Survey Research
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Abstract

This paper concludes that it is time for institutional research to address the issue of standards for the conduct of surveys. In reaching that conclusion, it argues that executing surveys is one of the most common activities of institutional research (IR) and one of the least served in IR literature; that as a craft, survey research is an orphan without a home in an academic discipline and therefore without a clear articulation of standards in its own right; and that as practiced in IR, survey research faces special technical problems and challenges not embraced in much of the general-survey research literature. Finally, it asks, but does not answer, how such a lofty goal as the pursuit of standards might be attained.

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