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Assessing the Influence of Marketing Research on the Social Science Literature

Joseph A. Cote, Siew Meng Leong and Jane Cote
Marketing Letters
Vol. 3, No. 3 (Jul., 1992), pp. 251-258
Published by: Springer
Stable URL: http://www.jstor.org/stable/40216262
Page Count: 8
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Assessing the Influence of Marketing Research on the Social Science Literature
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Abstract

Citation analysis indicates that the Journal of Marketing and the Journal of Marketing Research contribute primarily to marketing and other business areas as opposed to nonbusiness social sciences. The journals are also heavily cited by practitioner-oriented publications. A list of most cited articles is provided.

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