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Assessing the Influence of Marketing Research on the Social Science Literature
Joseph A. Cote, Siew Meng Leong and Jane Cote
Vol. 3, No. 3 (Jul., 1992), pp. 251-258
Published by: Springer
Stable URL: http://www.jstor.org/stable/40216262
Page Count: 8
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Citation analysis indicates that the Journal of Marketing and the Journal of Marketing Research contribute primarily to marketing and other business areas as opposed to nonbusiness social sciences. The journals are also heavily cited by practitioner-oriented publications. A list of most cited articles is provided.
Marketing Letters © 1992 Springer