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Dynamic Influences on Individual Choice Behavior
Robert Meyer, Tulin Erdem, Fred Feinberg, Itzhak Gilboa, Wesley Hutchinson, Aradhna Krishna, Steven Lippman, Carl Mela, Amit Pazgal, Drazen Prelec and Joel Steckel
Vol. 8, No. 3 (Jul., 1997), pp. 349-360
Published by: Springer
Stable URL: http://www.jstor.org/stable/40216459
Page Count: 12
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Research examining the process of individual decision making over time is briefly reviewed. We focus on two major areas of work in choice dynamics: research that has examined how current choices are influenced by the history of previous choices, and newer work examining how choices may be made to exploit expectations about options available in the future. A central theme of the survey is that if a general understanding of choice dynamics is to emerge, it will come through the development of boundedly-rational models of dynamic problem solving that lie on the interface between economics and psychology.
Marketing Letters © 1997 Springer