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The "Double Diamond" Model of International Competitiveness: The Canadian Experience

Alan M. Rugman and Joseph R. D'Cruz
MIR: Management International Review
Vol. 33, Extensions of the Porter Diamond Framework (1993), pp. 17-39
Published by: Springer
Stable URL: http://www.jstor.org/stable/40228188
Page Count: 23
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The "Double Diamond" Model of International Competitiveness: The Canadian Experience
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Abstract

Porter's home-base diamond model of international competitiveness is seriously flawed when applied to a small, open, trading economy like Canada's. Porter's framework needs to be adapted to explain Canada's successful resource-based multinationals, foreign subsidiaries and access to the triad market of the United States through the Free Trade Agreement. A new "double diamond" framework is developed to achieve this.

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