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Strategic Planning for Insurance Companies

Claus Steinle and Bernd Eggers
MIR: Management International Review
Vol. 34, No. 2 (2nd Quarter, 1994), pp. 149-164
Published by: Springer
Stable URL: http://www.jstor.org/stable/40228208
Page Count: 16
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Strategic Planning for Insurance Companies
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Abstract

Due to the fact, that there has been a distinctive transformation within the market segment of insurance and finance leading to a "financial services (r) evolution", it appears that strategic planning has become essential for insurance companies. Numerous concepts and instruments of strategic planning have been developed for the underlying interests of the industrial enterprises, but not for insurance companies. Therefore the authors elaborate some possibilities how to use "classic" instruments like the portfolio analysis or the scenario technique in insurance companies. In reference to a case study, it will be illustrated how a direct-insurance company could benefit by identifying risks and opportunities using strategic planning concepts.

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