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A Test of Internalization Theory and Internationalization Theory: The Upjohn Company
Erminio Fina and Alan M. Rugman
MIR: Management International Review
Vol. 36, No. 3 (3rd Quarter, 1996), pp. 199-213
Published by: Springer
Stable URL: http://www.jstor.org/stable/40228357
Page Count: 15
You can always find the topics here!Topics: Test theory, Subsidiary companies, Internalization, Business structures, Global corporations, Pharmaceutical preparations, Joint ventures, Marketing, Wholly owned subsidiaries, Alliances
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The sequence of modes of entry by the Upjohn Company to its many foreign markets are described and analyzed. As many as nine stages of depth of foreign involvement are considered for each of 61 country entry patterns. This case study is used to test the relevance of internalization theory versus internationalization theory.
MIR: Management International Review © 1996 Springer