Access

You are not currently logged in.

Access your personal account or get JSTOR access through your library or other institution:

login

Log in to your personal account or through your institution.

Competitor Analysis Practices of US Companies: An Empirical Investigation

Ram Subramanian and Samir T. IsHak
MIR: Management International Review
Vol. 38, No. 1 (1st Quarter, 1998), pp. 7-23
Published by: Springer
Stable URL: http://www.jstor.org/stable/40228440
Page Count: 17
  • Download ($43.95)
  • Cite this Item
Competitor Analysis Practices of US Companies: An Empirical Investigation
Preview not available

Abstract

Questionnaire responses from 85 firms from BusinessWeek's America's 1000 Most Valuable Companies were used to describe the current practices in competitor analysis and to test a hypothesis relating performance to competitor analysis phase. Results indicated that 24 percent of the sample firms exhibited advanced competitor analysis systems. The study also found support for a relationship between profitability (as measured by Return on Assets) and advanced competitor analysis systems.

Page Thumbnails

  • Thumbnail: Page 
7
    7
  • Thumbnail: Page 
8
    8
  • Thumbnail: Page 
9
    9
  • Thumbnail: Page 
10
    10
  • Thumbnail: Page 
11
    11
  • Thumbnail: Page 
12
    12
  • Thumbnail: Page 
13
    13
  • Thumbnail: Page 
14
    14
  • Thumbnail: Page 
15
    15
  • Thumbnail: Page 
16
    16
  • Thumbnail: Page 
17
    17
  • Thumbnail: Page 
18
    18
  • Thumbnail: Page 
19
    19
  • Thumbnail: Page 
20
    20
  • Thumbnail: Page 
21
    21
  • Thumbnail: Page 
22
    22
  • Thumbnail: Page 
23
    23