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A Dialogue between Traditional and Cognitive Rhetoric: Readings of Figuration in George W. Bush's "Axis of Evil" Address

Philip Eubanks and John D. Schaeffer
Rhetoric Society Quarterly
Vol. 34, No. 2 (Spring, 2004), pp. 53-70
Published by: Taylor & Francis, Ltd.
Stable URL: http://www.jstor.org/stable/40232411
Page Count: 18
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A Dialogue between Traditional and Cognitive Rhetoric: Readings of Figuration in George W. Bush's "Axis of Evil" Address
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Abstract

This article takes the form of a dialogue between traditional rhetoric and cognitive rhetoric, offering complementary readings of rhetoric and figuration in President George W. Bush's 2002 State of the Union Address, the so-called "axis of evil" speech. Traditional and cognitive rhetorics differ most markedly in their approach to metaphor, metonymy, and other figures. This dialogue brings important differences into focus and, at the same time, demonstrates the potential of combining approaches. In addition to metonymy and metaphor, it discusses blending theory, acutezze, and related questions.

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