Access

You are not currently logged in.

Access your personal account or get JSTOR access through your library or other institution:

login

Log in to your personal account or through your institution.

Decision Neuroscience

Baba Shiv, Antoine Bechara, Irwin Levin, Joseph W. Alba, James R. Bettman, Laurette Dube, Alice Isen, Barbara Mellers, Ale Smidts, Susan J. Grant and A. Peter McGraw
Marketing Letters
Vol. 16, No. 3/4, Sixth Invitational Choice Symposium (Dec., 2005), pp. 375-386
Published by: Springer
Stable URL: http://www.jstor.org/stable/40239900
Page Count: 12
  • Download ($43.95)
  • Cite this Item
Decision Neuroscience
Preview not available

Abstract

This article presents an introduction to and analysis of an emerging area of research, namely decision neuroscience, whose goal is to integrate research in neuroscience and behavioral decision making. The article includes an exposition of (1) how the exponential accumulation of knowledge in neuroscience can potentially enrich research on decision making, (2) the range of techniques in neuroscience that can be used to shed light on various decision making phenomena, (3) examples of potential research in this emerging area, and (4) some of the challenges readers need to be cognizant of while venturing into this new area of research.

Page Thumbnails

  • Thumbnail: Page 
[375]
    [375]
  • Thumbnail: Page 
376
    376
  • Thumbnail: Page 
377
    377
  • Thumbnail: Page 
378
    378
  • Thumbnail: Page 
379
    379
  • Thumbnail: Page 
380
    380
  • Thumbnail: Page 
381
    381
  • Thumbnail: Page 
382
    382
  • Thumbnail: Page 
383
    383
  • Thumbnail: Page 
384
    384
  • Thumbnail: Page 
385
    385
  • Thumbnail: Page 
386
    386