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Integrating Personalism into Virtue-Based Business Ethics: The Personalist and the Common Good Principles

Domènec Melé
Journal of Business Ethics
Vol. 88, No. 1, Professional Ethics in Business and Social Life - The Eben 21st Annual Conference in Antalya (Aug., 2009), pp. 227-244
Published by: Springer
Stable URL: http://www.jstor.org/stable/40294993
Page Count: 18
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Integrating Personalism into Virtue-Based Business Ethics: The Personalist and the Common Good Principles
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Abstract

Some virtue ethicists are reluctant to consider principles and standards in business ethics. However, this is problematic. This paper argues that realistic Personalism can be integrated into virtue-based business ethics, giving it a more complete base. More specifically, two principles are proposed: the Personalist Principle (PP) and the Common Good Principle (CGP). The PP includes the Golden Rule and makes explicit the duty of respect, benevolence, and care for people, emphasizing human dignity and the innate rights of every human being. The CGP entails cooperation to promote conditions which enhance the opportunity for the human flourishing of all people within a community. Both principles have practical implications for business ethics.

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