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Review

Reviewed Work: Relationship Marketing: Successful Strategies for the Age of the Customer by Regis McKenna Addison Wesley Publishing Company
Review by: Thomas F. Stafford
The Journal of Personal Selling and Sales Management
Vol. 14, No. 2 (Spring, 1994), pp. 84-85
Published by: Taylor & Francis, Ltd.
Stable URL: http://www.jstor.org/stable/40471535
Page Count: 2
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