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Review

Reviewed Work: Why They Buy: American Consumers inside and Out by Robert B. Settle, Pamela L. Alreck
Review by: Vaughan C. Judd
The Journal of Personal Selling and Sales Management
Vol. 7, No. 1 (May, 1987), pp. 74-75
Published by: Taylor & Francis, Ltd.
Stable URL: http://www.jstor.org/stable/40471755
Page Count: 2
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