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Salient Intergroup Ideology and Intergroup Interaction

Jacquie D. Vorauer, Annette Gagnon and Stacey J. Sasaki
Psychological Science
Vol. 20, No. 7 (July 2009), pp. 838-845
Stable URL: http://www.jstor.org/stable/40575107
Page Count: 8
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Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Salient Intergroup Ideology and Intergroup Interaction
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Abstract

Two experiments examined how rendering different intergroup ideologies salient affects dominant-and minority-group members 9 behavior during, and experience of intergroup interactions. We hypothesized that ideologies that encourage an outward focus on appreciating out-group members 9 distinctive qualities (multiculturalism) would have more positive implications than ideologies that encourage a self-control focus on ignoring social categories and avoiding inappropriate behavior (color blindness and antiracism). As predicted, in both ostensible (Study 1) and actual face-to-face (Study 2) intergroup interactions, the multicultural ideological prompt led dominant-and minority-group members to adopt a more outward focus and hence to direct more positive other-directed comments to an interaction partner who was a member of an out-group. In contrast, the colorblind prompt fostered a prevention orientation in dominant-group members that led them to express negative affect toward their out-group interaction partner. The antiracist prompt had no consistent effects. Implications for efforts to improve intergroup relations are discussed.

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