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Die Anfänge des Gerling-Konzerns 1904 bis 1926. Der «Outsider» Robert Gerling, das «Feuerkartell» und die Lücke im Markt

Boris Barth
Zeitschrift für Unternehmensgeschichte / Journal of Business History
50. Jahrg., H. 1. (2005), pp. 36-62
Published by: Verlag C.H.Beck
Stable URL: http://www.jstor.org/stable/40696223
Page Count: 27
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Abstract

The founding of the Gcrling-group. The ‹outsider› Robert Gerling, the ‹Fire-cartel›, and the niche in the market. The article deals with the first 20 years oí the Gerling-group's history. In 1904, Robert Gerling established his first insurance broker's office in Cologne and focused exclusively on the industrial sector. A severe conflict followed sources from the Gerling archives, between the ‹outsider› and the so-called ‹Feuersyndikat›, which was a well established cartel of the German fire-insurance companies. The conflict ended with Gerling's full victory and the cartel's breakdown in 1924, for Gerling was able to exploit the crises of the hyperinflation in an extremely flexible way. For the first time it was possible to use all sources from the Gerling archives

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