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Corporate Responsibilities in Internet-Enabled Social Networks
Journal of Business Ethics
Vol. 90, Supplement 4: THE IMPACT OF NETWORK ETHICS ON BUSINESS PRACTICES (2009), pp. 523-536
Published by: Springer
Stable URL: http://www.jstor.org/stable/40863685
Page Count: 14
You can always find the topics here!Topics: Corporate responsibility, Online social networking, Social networking, Social ethics, Business structures, Social responsibility, Corporate social responsibility, Social network analysis, Moral responsibility, Social structures
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As demonstrated by the popularity of social networking sites such as Facebook and Twitter, Internet-based social networks have become an important part of daily life, and many businesses are now involved in such networks either as service providers or as participants. Furthermore, inter-organizational networks are becoming an increasingly common feature of many industries, not only on the Internet. However, despite the growing importance of networks for businesses, there is little theoretical study on the social responsibilities of businesses in such networks, and how these responsibilities are affected by different types of networks. This article explores how social network analysis, which has been developed from studies of social networks of individuals, can be used to shed light on corporate responsibilities in social networks.
Journal of Business Ethics © 2009 Springer