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Corporate Social Responsibility in Colombia: Making Sense of Social Strategies

Adam Lindgreen, José-Rodrigo Córdoba, François Maon and José María Mendoza
Journal of Business Ethics
Vol. 91, Supplement 2: CORPORATE SOCIAL RESPONSIBILITY IN LATIN AMERICA (2010), pp. 229-242
Published by: Springer
Stable URL: http://www.jstor.org/stable/40929135
Page Count: 14
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Corporate Social Responsibility in Colombia: Making Sense of Social Strategies
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Abstract

As corporate social responsibility (CSR) grows increasingly well known and accepted worldwide, organizations attempt to make sense of their social strategies bridge the gap between their current situation and what their stakeholders expect of them. If social strategies represent a potential stepping stone to more sophisticated forms of CSR, then research must investigate the strategies that organizations have adopted. After defining a framework for classifying and analyzing organizations' social strategies, this article considers empirical evidence from 10 case studies in Colombia to reveal how organizations might build on their social involvement to engage in more sophisticated CSR practices. The framework also suggests some different trajectories that organizations might follow.

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