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Journal Article

A View of Corporate Planning Today

MELVILLE C. BRANCH
California Management Review
Vol. 7, No. 2 (WINTER 1964), pp. 89-94
DOI: 10.2307/41162168
Stable URL: http://www.jstor.org/stable/41162168
Page Count: 6
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Abstract

Corporate planning has expanded as an organized staff activity in business, but little is known concerning either its operating characteristics or its practitioners as a group. Results of a recent sample survey represent the best information now available.

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