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Do Products Really Have Life Cycles?

GEORGE A. FIELD
California Management Review
Vol. 14, No. 1 (FALL 1971), pp. 92-95
DOI: 10.2307/41164371
Stable URL: http://www.jstor.org/stable/41164371
Page Count: 4
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Do Products Really Have Life Cycles?
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Abstract

This article explores the acceptance cycles of different products. Products may be "alive" in one market segment yet simultaneously "dead" in another. Products are even capable of a sort of "resurrection."

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