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How To Select A Business Strategy

David A. Aaker
California Management Review
Vol. 26, No. 3 (SPRING 1984), pp. 167-175
DOI: 10.2307/41165087
Stable URL: http://www.jstor.org/stable/41165087
Page Count: 9
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How To Select A Business Strategy
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Abstract

Forecasting the profit stream and risks associated with a business strategy can be difficult. It is thus useful to assess the appropriateness of various business strategies more indirectly by considering whether they are responsive to the external environment, involove a sustainable competitive advantage, relate appropriately to other firm strategies, provide adequate flexibility, are consistent with the business mission and long-term objectives, and are organizationally feasible.

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