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Managing Online Auctions: Current Business and Research Issues

Edieal J. Pinker, Abraham Seidmann and Yaniv Vakrat
Management Science
Vol. 49, No. 11, Special Issue on E-Business and Management Science (Nov., 2003), pp. 1457-1484
Published by: INFORMS
Stable URL: http://www.jstor.org/stable/4133995
Page Count: 28
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Managing Online Auctions: Current Business and Research Issues
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Abstract

The Internet's computational power and flexibility have made auctions a widespread and integral part of both consumer and business markets. Though online auctions are a multibillion dollar annual activity, with a growing variety of sophisticated trading mechanisms, scientific research on them is at an early stage. This paper analyzes the current state of management science research on online auctions. It develops a broad research agenda for issues such as the behavior of online auction participants, the optimal design of online auctions, the integration of auctions into the ongoing operation of firms, and the use of the data generated by online auctions to inform future trading mechanisms. These research areas will draw from applied and theoretical work spanning management science, economics, and information systems.

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