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Global Start-Ups: Entrepreneurs on a Worldwide Stage [and Executive Commentary]

Benjamin M. Oviatt, Patricia Phillips McDougall and Marvin Loper
The Academy of Management Executive (1993-2005)
Vol. 9, No. 2, Careers in the 21st Century (May, 1995), pp. 30-44
Published by: Academy of Management
Stable URL: http://www.jstor.org/stable/4165256
Page Count: 15
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Global Start-Ups: Entrepreneurs on a Worldwide Stage [and Executive Commentary]
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Abstract

If the mouse connected to your personal computer is made by Logitech, Inc.--and there's a good chance it is--then you're plugged into the growing phenomenon of global start-ups. Most people expect new ventures to begin domestically and for their international operations to evolve slowly, but global start-ups are international at inception. Logitech was founded in 1982 by a Swiss and two Italians who had global aspirations from the beginning. The venture was headquartered in both California and Switzerland. The firm's R&D and manufacturing were also split between California and Switzerland, and then quickly spread to Taiwan and Ireland. By 1989, it had revenues of $140 million and 30 percent of the worldwide market for those ubiquitous computer rodents. Was the Logitech experience unique, or might there be a pattern underlying the creation dynamics and success characteristics of global start-ups? To answer these questions, we analyzed twelve such start-ups, and personally interviewed several of their founders.

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