Access

You are not currently logged in.

Access your personal account or get JSTOR access through your library or other institution:

login

Log in to your personal account or through your institution.

If You Use a Screen Reader

This content is available through Read Online (Free) program, which relies on page scans. Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.

Constituency Building as the Foundation for Corporate Political Strategy

Michael D. Lord
The Academy of Management Executive (1993-2005)
Vol. 17, No. 1 (Feb., 2003), pp. 112-124
Published by: Academy of Management
Stable URL: http://www.jstor.org/stable/4165932
Page Count: 13
  • Read Online (Free)
  • Download ($29.00)
  • Subscribe ($19.50)
  • Cite this Item
Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Constituency Building as the Foundation for Corporate Political Strategy
Preview not available

Abstract

Public policy directly and indirectly influences firm performance in a variety of ways. Unlike the marketplace, however, politics is not a familiar game for most managers. Many managers continue to struggle with how to better understand and constructively influence their public policy environments. In this article, I describe how and why constituency building is an especially effective foundation for formulating and implementing a comprehensive corporate political strategy. Constituency building efforts that are grounded in ongoing and systemic stakeholder management can generate political influence beyond any other means. Perhaps just as important, effective constituency building offers unique opportunities for leveraging beneficial linkages between political strategies and market-based strategies that can help enhance the competitive advantages of both. Research at the intersection of management and political science provides key insights into the importance and dynamics of constituency building. Using these research findings and a series of specific case examples, I explore overarching strategic issues for planning effective constituency building efforts and provide some practical, tactical specifics of implementation. As the emerging global economy becomes ever more complex, involving larger numbers and more diverse varieties of public stakeholders, constituency building will only increase in its importance and efficacy. Constituency building is a durable strategy that can reduce corporate and business risks as well as positively enhance overall firm performance.

Page Thumbnails

  • Thumbnail: Page 
112
    112
  • Thumbnail: Page 
113
    113
  • Thumbnail: Page 
114
    114
  • Thumbnail: Page 
115
    115
  • Thumbnail: Page 
116
    116
  • Thumbnail: Page 
117
    117
  • Thumbnail: Page 
118
    118
  • Thumbnail: Page 
119
    119
  • Thumbnail: Page 
120
    120
  • Thumbnail: Page 
121
    121
  • Thumbnail: Page 
122
    122
  • Thumbnail: Page 
123
    123
  • Thumbnail: Page 
124
    124