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Differing Reactions to Female Role Portrayals in News Editorial Photographs

Lillie M. Fears
Race, Gender & Class
Vol. 11, No. 2, Race, Gender, and Class in Media [2] (2004), pp. 59-77
Stable URL: http://www.jstor.org/stable/41675124
Page Count: 19
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Differing Reactions to Female Role Portrayals in News Editorial Photographs
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Abstract

This study examines general perceptual stereotyping of black and white women when they are exposed to news editorial photographs featuring black and white women. Results suggest that black women do, indeed, perceive black and white women in photos differently than do white women. In addition, factor analyses revealed that the images of black women in the sample tended to cluster around four image types (factors)—the leader, the upstanding woman, the charmer, and the careerist. These findings are important in that they extend previous gender portrayal studies which typically have resulted in categories for stereotypes, such as the dumb blonde, that have been applicable only in prescribing the social and familial roles of white, urban, middle class women.

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