Access

You are not currently logged in.

Access your personal account or get JSTOR access through your library or other institution:

login

Log in to your personal account or through your institution.

Sources of Scholarly Publications in Marketing, Advertising, and Public Relations

J. Thomas Russell and Charles H. Martin
Journal of Advertising
Vol. 5, No. 3 (Summer, 1976), pp. 29-34
Published by: Taylor & Francis, Ltd.
Stable URL: http://www.jstor.org/stable/4188052
Page Count: 6
  • Download ($45.00)
  • Cite this Item
Preview not available
Preview not available

Abstract

Advertising and marketing as fields of scholarship depend to a large extent on major scholarly publications for the exchange of ideas and research. The authors have examined six publications in the fields of advertising, marketing, and public relations in order to determine the major sources of new ideas in these fields.

Page Thumbnails

  • Thumbnail: Page 
29
    29
  • Thumbnail: Page 
30
    30
  • Thumbnail: Page 
31
    31
  • Thumbnail: Page 
32
    32
  • Thumbnail: Page 
33
    33
  • Thumbnail: Page 
34
    34