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TESI: Ein Test- und Prognoseverfahren für neue Produkte

Bernd Erichson
Marketing: Zeitschrift für Forschung und Praxis
3. Jahrg., H. 3 (August 1981), pp. 201-207
Published by: Verlag C.H.Beck
Stable URL: http://www.jstor.org/stable/41917960
Page Count: 7
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