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Leserstruktur- und Imageanalyse der MARKETING ZFP: Ergebnisse einer empirischen Diplomarbeit

Ute Kleine and Claudia Nordhoff
Marketing: Zeitschrift für Forschung und Praxis
13. Jahrg., H. 3 (1991), pp. 196-205
Published by: Verlag C.H.Beck
Stable URL: http://www.jstor.org/stable/41918283
Page Count: 10
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