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Review

Reviewed Work: Internationales Marketing-Management by Arnold Hermanns, Urban Kilian Wißmeier
Review by: Ingo Baiderjahn
Marketing: Zeitschrift für Forschung und Praxis
17. Jahrg., H. 4 (1995), pp. 273-274
Published by: Verlag C.H.Beck
Stable URL: http://www.jstor.org/stable/41918472
Page Count: 2
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